For those of you out there that have yet to hear about "My Box in a Box", I'll tell you about it. Basically, it's a spoof that was created by three young Philly natives in response to another spoof aired on SNL (Saturday Night Live) called "Dick in a Box". "My Box in a Box" is now considered a viral video--slowing down video hosting sites like YouTube because so many people log in at the same time to watch it (over 2 million views to date). Quickly, by word of mouth, "My Box in a Box" gained popularity. News networks like MSNBC jumped at the chance to get the inside scoop on the video. It turns out that "My Box in a Box" is not actually sung by "Bunny"--the girl who performs the song in the video. Instead, this Bunny character lip-syncs to a track pre-recorded by an American student studying in London.
A couple of nights ago, I went to the website
I had her stumped. This is a serious issue in the music business--if radio is stuck playing senseless songs like "Smack That", then they may as well play satires like "My Box in a Box". In fact, a number of radio stations have already added "My Box in a Box" onto their rotation. Check