EA Penetrates iTunes!

In a class presentation last week, I channeled the imagination of Steve Jobs and created the new "iPod VG". The iPod VG is a revolutionary device that would include the main functions of the iPod along with WiFi capabilities and access to the iTunes store, where you can purchase and download EA(Electronic Arts) video games, then play them right on your iPod. Additionally, this device would allow for on-demand purchasing of music synched with the EA games.

It seems as though this could soon become a reality. Electronic Arts announced on Thursday that they would be positioning tracks from its catalog on the iTunes store. And, although, this doesn't mean that an iPod VG, or a device of the same sort, will definitely come to be. It does, on the other hand, create much opportunity for the iTunes crowd. This created opportunity will allow for easy access and purchasing of music that gamers enjoy from the EA games they play. Ultimately, this will suit the fast-paced, multi-tasking lifestyle of the Super Connectors.


EA will be able to achieve this task with the help of their new publishing company, called Next Level Music,LLC. By having a publishing company, EA will be able to easily license their exclusive and original music while getting the rights needed to include music in their games and sell them on iTunes. By cutting out the middle man, EA games will be able to collect more of a profit from the 99 cent downloads offered on iTunes. By making their music available on iTunes, EA will be able to consolidate its online audience while tapping into mobile consumers. Ultimately, this is a win-win situation for both EA and iTunes. Electronic Arts will be able to increase both their audience and revenues while iTunes will be able to tap into another media outlet (gaming) and potentially see more traffic and purchases of music.

The iPod VG...It could happen.