Thursday, March 29, 2007

Satellite Television for Cars...Is This a Good Thing?

First there was the radio, then the DVD player, now the TV!? What will car companies think of next? According to Digital Music News, Sirius recently unveiled a television option to its satellite service; no longer will Sirius be associated with simply satellite radio. This service, "Sirius Backseat TV", will be offered exclusively in 2008 with video packages of DaimlerChrysler vehicles. After the first year, this Sirius service will be offered in models of other car manufacturers.

What does this mean for consumers? Sirius' goal with Backseat TV is to entertain those sitting in the backseat, which most of the time are children. As a result, the Sirius Backseat TV service will feature programming from stations like Comedy Central, The Disney Channel, and Nickelodeon. This is part of Sirius' goal to accommodate the driver by allowing family friendly programming to quiet down and entertain children so that the driver is not distracted.


Sirius Backseat TV


On the contrary, such a service may cause even more distraction for drivers. Lawyer Aaron Larson published an article about the relationship between distracted drivers and car accidents. Here, Larson lists the use of DVD players as one of the main distractions for drivers on the road. The article even directs readers to not attempt using such devices while driving because they require so much attention. Is this added distraction really worth the additional $470 it costs to install Sirius Backseat TV plus the additional $7/year + $13/month to maintain the service?

This all really depends on which way you look at it. For most consumers of the on-demand generation, including parents with little patience, this feature is very desirable. However, for those of us wanting to maintain a clean driving record, we may approach adding this feature with caution. All of this new technology is great in theory but when it really comes down to it, how willing are people to compromise their health and well-being for novelty? Well, I guess in this day and age they are quite willing.

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