Monday, March 5, 2007

What is Acceptable for TV?

Jack Black and Channel 101.com recently announced their attempt at monetizing user-created video content. Jack Black, along with friends Dan Harmon and Rob Schrab started Channel 101 in an effort to create an online forum for original digital shorts. Channel 101 was first introduced in 2003, serving as the predecessor of YouTube and other video hosting sites. In order to respond to the popularity of these video hosting sites, Black and Channel 101 have developed what is now known as the "Department of Acceptable Media".

Expanding on this idea, Black and the guys at Channel 101 pitched a television show to VH1 and, with no surprise, VH1 got on board. The new show "Acceptable. TV" will premiere March 23rd on VH1. "Acceptable.TV" will feature original user-created videos taken from the Department of Acceptable Media website along with original content created by the team at Channel 101.com. After each show, viewers can vote on the website for which shows should be canceled or continued for the next week.

Black, VH1, Channel 101, and the creators will be able to monetize this content in a very interesting way. The video hosting site is powered by Revver which will allow the creators of original content to retain a percentage of advertising income based on how many people view their respective videos. This will serve as an effective way to attract aspiring filmmakers to create content for the website; not only is there a chance for their work to be shown on national television, but there is a chance to make some money. The Department of Acceptable Media website is already up and running. So far, three videos are uploaded to the site for viewing...We will have to see which ones make the cut on the March 23rd premiere.

It is quite obvious that a goal of "Acceptable TV" is to re-gain the viewing audience lost to sites like YouTube. Instead of presenting the same old reality television shows created by "professionals", VH1 is, instead, accepting the changes in programming accelerated by the Internet. By cooperating with the move towards user created content, VH1 has the potential to attract a wider audience and marginally revolutionize network television. Below you will find some of the trailers for "Acceptable TV"; you are the judge of whether or not this show can be the future of television programming.












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